Kipps.AI helps to transform the sales funnel of a US-based Automotive dealership
Objective
To reduce the overall customer acquisition cost (CAC) for an automotive dealership, leveraging generative AI-based solutions
Requirement
A US-based automotive dealership struggled with high customer acquisition costs (CAC) due to an inefficient, manual outreach process. Sales teams spent excessive time on repetitive calls, inquiries, and follow-ups, leading to increased operational costs and delayed customer responses, impacting overall efficiency and conversions.
Solution
Kipps.AI analysed the end-to-end customer journey of a car buyer, mapping the time, cost, and effort spent at each stage of the value chain. It then identified the top 4 opportunities where AI-powered voicebots and chatbots could reduce human effort. Kipps.AI successfully deployed chatbots for lead generation through social media channels like WhatsApp and Instagram and voice bots to handle initial inquiries, follow-up calls, after-sales feedback, and service reminders. Additionally, Kipps.AI implemented an intelligent bot to survey lost customers, uncovering reasons for missed opportunities such as better competitor deals, unresponsive agents, and product unavailability.
Impact
Implementing Kipps.ai’s solution significantly improved the dealership's key performance metrics. Productivity increased as routine tasks were automated, allowing human agents to focus on higher-value interactions. Customer acquisition costs (CAC) dropped by 23%, and turnaround time decreased by 15%, enabling faster and more efficient customer service. Additionally, the solution led to greater job satisfaction among human agents, as they were freed from repetitive follow-ups and inquiries. Importantly, Kipps.ai’s AI-powered tools acted as collaborators rather than replacements, empowering agents with intelligent support and ultimately driving higher individual sales performance.
